Guaranteed Rate Super Bowl 2021 broadcast TV and integrated campaign

The 2020-21 housing markets were extremely competitive and the typical first time homebuyer was putting in multiple offers on homes, only to be outbid by cash buyers. As a mortgage lender, Guaranteed Rate wanted to provide inspiration and hope to these discouraged home buyers through stories of people whose sheer will and belief in themselves made their dreams possible.

Social Media Ambassador
Erik Weihenmayer

Social Media Ambassador
Rose Namajunas

Social Media Ambassador
Lucas Giolito

Social Media Ambassador
Starr Andrews

Social Media Ambassador
Seth Jones

ECD: Charley Wickman
CD/CW: Skip Tramontana
CD/AD: Steph Simpson
Art Director and Designer: Jennifer Higman
Editorial: Cutters, The Point
Motion Graphics: The Point