Kellogg's Corn Flakes PRINT
Corn Flakes, a morning favorite for more than 100 years, is often enjoyed by our target while they read the morning paper. To highlight this relationship and the history of Corn Flakes, we re-issued an archive front page of the New York Times and re-purposed a Corn Flakes ad both from 100 years ago. And then we put the two together as a unit on the back page of the New York Times, 100 years later to the day of the archive paper. The campaign continued using artwork from Kellogg's own extensive library juxtaposed with headlines highlighting Corn Flakes' common sense wisdom.
How Magazine, 2010, Outstanding Print Campaign
Communication Arts Advertising Annual, 2011, Print (Lard's Heyday)
Communication Arts Typography Annual, 2011, Print (Lard's Heyday)
Typography: Jessica Hische
ECD: Mylene Pollock
Copywriters: Dave Derrick, David Schermer, Derek Sherman
Art Director: Steph Simpson
Designers: Jason McKean, Linda Goldberg, Steph Simpson
