UnitedHealthcare TV and Social Retargeting

On-air during Medicare Open Enrollment, we dramatized the feeling of frustration people often have when navigating the healthcare system and what UHC can do to help. Select people who viewed the ad were retargeted with additional messages featuring another member benefit: the UHC app. The results were smashing, resulting in a 60% increase in app downloads.

Director: Craig Gillespie
Executive Creative Director: Jeanie Caggiano
ACD Copywriter: Dave Derrick
ACD Art Director: Steph Simpson

UnitedHealthcare Medicare Advantage TV

Member services distinguish UHC from other Medicare providers, so we highlighted the Member Advocate experience. Our goal was to remind members of this differentiating benefit and ultimately gain a favorable rating on an important Medicare survey.

Director: Phil Morrison
Creative Directors: Amanda Butts, Eric Routenberg
ACD Copywriters: Dave Derrick, Jeremy Simmons
ACD Art Director: Steph Simpson